Strategy and Planning

“The essence of strategy is choosing what not to do.” ~ Michael Porter

If your business is serious about real results intuition alone is not enough. Going with your gut might get you so far, but there comes a point in every business where you need to hone in on the next stage of success with a comprehensive marketing strategy.

The Bona Fide Business Guide works with entrepreneurs to create a clear, practical and effective growth strategies to support business goals. We'll make sure you start your business on the right path and help you build on your success as you grow so that you don't waste time and money on costly errors or projects that simply won't provide the ROI you need for sustainable profitability.

“A goal without a plan is just a wish.” ~ Antoine de Saint-Exupéry

If there’s one piece of advice we’d love to give to every business owner, it’s to spend the time to create a solid plan…on paper. It keeps everyone accountable and on the right path to a shared vision. Plus, it’s impossible to achieve your results if you don’t have a plan in place to do so. For us, planning is one of the most critical and exciting parts of what we do.

From start-ups to established businesses, The Bona Fide Business Guide helps business leaders find their focus, better understand their market and leverage opportunities with winning, comprehensive strategic plans. Contact us now to move your business forward and achieve your goals.

“Research is creating new knowledge.” Neil Armstrong

Few people think about business as a science—but we all should is we want to maximize our results while minimizing our efforts. The most successful businesses are driven by precise qualitative and quantitative data, and they use it to make informed decisions. Our commitment to market research and business analytics runs deep—and sets us apart.  We can help you uncover key insights and measure your results with:

  • Market potential analysis

  • Business environment analysis

  • Competitive analysis

  • Focus groups

  • Psychographics

  • Target audience personas

  • Surveys

  • Brand reputation analysis

  • SEO audits

  • Website audits

  • Google Analytics

Having too many unknowns in your marketing strategy and business plans can mean the difference between success and failure—let us help you get a handle on the numbers and market insights which are critical to your business.

Get started with a solid strategic foundation on which to build your business. Contact The Bona Fide Business Guide to move forward and achieve your goals.